ASC Pumping Equipment Inc.

Trusted by Industry Leaders Since 1984.

ASC Pumping Equipment, Inc. is a sales and service organization specializing in pumping equipment, controls, valves and systems in the Commercial Fire, Aquatics, Municipal, HVAC and Industrial markets. We take pride in our over 40 years of pump sales and service knowledge, as well as our manufacturing and fabrication capabilities.

Manufacturers Represented

We partner with Industry’s Leading Manufacturers


In-House & On-Site Service Department for your service needs.

Request A Quote

Our team can assist you from initial inquiry to final delivery.

ASC Pumping Equipment, Inc.

We take pride in our over 35 years of pump sales and service knowledge, as well as our manufacturing and fabrication capabilities. ASC Pumping Equipment was incorporated in 1984 with the purchase of the rights to the Wisconsin Sales Territory from Aurora Pump Company.

ASC Pumping Equipment assumed the responsibilities of the Aurora Pump Company factory direct office. At that time, this factory direct office consisted of three sales related employees in a small facility in Milwaukee, Wisconsin. Now ASC Pumping Equipment has over 20 employees within our three locations. These facilities are located in West Bend, Wisconsin; Appleton, Wisconsin; and Olathe, Kansas.

ASC Pumping Equipment’s Appleton, Wisconsin facility started service in 1999 and was formed to better serve the pumping equipment needs of our customers located in northern Wisconsin and the Upper Peninsula of Michigan.

Contact our Locations

Aurora 3801 and 3804 Single Stage End Suction – With an industry first 5 YEAR WARRANTY

Standard Features Include

  • Offered in two models:
    – 3801 close coupled (JM Frame)
    – 3804 flexible coupled-frame mounted
  • NSF 50 Listed
  • 2 week lead time on most sizes
  • 316 stainless steel impeller
  • Gauge taps on suction and discharge
  • Stainless Steel Motor Shaft
  • Stainless Steel Motorizer
  • Internal shaft grounding on motors

Production Facility Innovation

Reduced Lead Times

A Leader In The Industry - Encompass 3.0

Pentair – Encompass 3.0 Pump Selection Software

  • Select from a comprehensive list of Aurora Pump models
  • Use Encompass to select the best pump for your application
  • Easily print and download pump curve data sheets

Fire Protection / Systems

Aurora Pump

  • Aurora Pump models include Split-case, Vertical In-line, Vertical turbines, and End Suction
  • Package systems with skid mounted Pump & Controls 
  • Rotary gear pumps for foam applications
  • Diesel or Electric driven systems

Condensate Return Systems

Condensate Return Systems to replace your existing equipment or designed for new installation.

Happy Customers

Years in Business


Email our Milwaukee Office

ASC Pumping Equipment

145 West Progress Drive, West Bend, WI 53095

Call Us 262-677-0995

Monday - Friday 8am-5pm cst

Email our Kansas City Office

ASC Pumping Equipment

10705 Cottonwood Street, Lenexa KS, 66215 

Call Us 913-747-0390

Monday - Friday 8am-5pm cst

Email our appleton, wi Office

ASC Pumping Equipment

2390 West Nordale Drive, Unit C, Appleton, WI 54915

Call Us 920-757-6484

Monday - Friday 8:30am-5pm cst

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